Simply Blush Bridal was selected by wedding gown designer Maggie Sottero to be one only a few stores nationwide to get an exclusive preview of some of their new 2024 dresses. As a way to showcase the preview dresses to interested brides, Simply Blush contacted Premier to organize a bridal runway show. Of course, we said YES, and immediately started thinking of ways to set the stage for this fashionable event.

The show featured not only the exclusive preview gowns, but also some of the stores other 2023 bridal looks by this same amazing designer, Sottero.

Premier enlisted the help from some of our preferred wedding vendors to bring the vision to life. The Maxwell’s on-site mixologist created a custom blush cocktail. Brushed by Bec florals created hanging floral installations, as well as lush mantle pieces, and signature runway floral elements. Linens used featured multiple textures all in blush and rose colors. Snap It Photobooth created a photo op for guests in front of the Simply Blush Bridal neon sign. It felt like more than a showcase of gowns: it was a soiree. 

Set Dressing

We knew we wanted the show to have a “blush” theme as that is a main color for both the Simply Blush Bridal and our own Premier Party Planner brands. We also wanted the show to have a romantic “Bridgerton” vibe with lush flowers, unique design elements and unexpected entertainment.

Surprise performances by Tyler Figueroa (as seen on America’s Got Talent) on the runway with the models helped keep the energy levels us. The models were all local brides and volunteers who were glammed up by the amazingly talented Brushes and Brows. All brides in attendance received a swag bag of items from all of the vendors who participated. Photographer Arika Jordan captured the most beautiful images of the ladies, elements and event.

The Runway

The Details

Edric Woo – the Maggie Sottero designer who personally designed the preview dresses attended the show and sat front row with other VIPs from the Maggie Sottero brand. All ticket sales from the show were donated to local charity “Light the Night” which focuses on raising funds and awareness for Leukemia and Lymphoma in the Triangle area. Simply Blush Bridal raffled off a FREE Maggie Sottero wedding dress to one of the lucky bride’s in attendance.

Are you ready to start planning your big day with Premier Party Planners by your side? Then Let’s Chat!

Vendor info:
Venue & Bar: The Maxwell @themaxwellraleigh
Gowns: Simply Blush Bridal @simplyblushbridal
Catering: Under the Oak @undertheoakcatering
Florist: Brushed by Bee @brushedbybec.florals
DJ: CW DJ Entertainment @cwdjent
Decor: Greenhouse Picker Sister @greenhousepickersisters
Photography: Arika Jordan @arikashelest
Rentals: Party Reflections @partyreflections 
Photobooth: Snap It @snapitphotobooth
Live Musician: Tyler @tylerbutlerfigueroaviolinist
Stylists: Brushes & Brows @_brushes_and_brows
Models: Allison Bunn @allisonbunn, Allyson Luo @allysonluo, Kina Siu, Lindsay Alford @linds_alford, Haley Ni @haley_ni, Anna Barfield @anna_b_barfield
Wedding Planners: Premier Party Planners @premierpartyplanners


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